New fashion coach poppy handbags have been push out

Today's handbag market, the brand has long been saturated, Coach has been focused on designing practical and stylish bag, to women who brought high-quality leather products. With the announcement earlier this month, the budget, luxury retail sales is called bad. Began to expand the brand to a new consumer groups: young people and graduates.
Coach poppy handbags, Coach bags, like most, with the bubble pattern design, metal, black, white and other colors, more variety of signs everywhere. "Graffiti" scarf, flower-shaped rings, headbands, etc. Let us recall the eighties. There is no doubt, Poppy bags will attract 16 to 25-year-old consumers, and these consumers are so coveted business goals. Coach of the consumer is usually 30 to 40 year-old woman, and, like Hermes and Louis Vuitton is a luxury, called "McDonald's luxury." Even if consumers will buy the occasional luxury brands, but generally they are not "a package with 15 years".
Face of rapid change, the embattled fashion industry, Coach very clear business strategy. Regularly updated and upgraded design, has been the envy of their own to seize competitive advantage. 2008 projected sales of 32 billion U.S. dollars. Last quarter, the company said strong financial background, net sales reached 740 million U.S. dollars, last year was $ 745,000,000, a decrease of 1%. Coach currently has more than 400 retail and outlet stores. Last quarter, sales fell 4% in North America, mainly because the companies control more closely the result of the decision. In Japan, Coach holds 14% of the imported parts market, second only to Louis Vuitton. The company also recently hired a Chinese president in China.