Coach has been focused on designing practical and stylish bags, to the women who bring high-quality leather products. With the announcement earlier this month, the budget, luxury retail sales is called bad. Began to expand the brand to a new consumer groups: young people and graduates. Poppy handbags, Coach bags, like most, with the bubble pattern design, metal, black, white and other colors, more variety of signs everywhere. "Graffiti" scarf, flower-shaped rings, headbands, etc. Let us recall the eighties. There is no doubt, coach poppy bags will attract 16 to 25-year-old consumers, and these consumers are so coveted business goals.
Coach of the consumer is usually 30 to 40 year-old woman, and, like Hermes and Louis Vuitton is a luxury, called "McDonald's luxury." Even if consumers will buy the occasional luxury brands, but generally they are not "a package in 15 years."
Face of rapid change, the embattled fashion industry, Coach very clear business strategy. Regularly updated and upgraded design, has been the envy of their own to seize competitive advantage. 2008 projected sales of 32 billion U.S. dollars. Last quarter, the company said strong financial background, net sales of 7.4 billion, last year's 7.45 billion, down 1%. Coach currently has more than 400 retail and outlet stores.
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